About RubyWell

We’re paving a path to financial stability for all family caregivers

Family caregivers are the backbone of our long term care system, providing a total of over $600 billion worth of care every year. You deserve to be compensated.

Here's our plan


RubyWell is tackling the care crisis by easing the financial strain on family caregivers.

We’re doing this by building technology that continuously discovers and delivers opportunities to save, find, and earn money for the care you provide.

We know what we’re up against

Over 37 million Americans are caring for an aging loved one.

On average, the care they provide consumes about 25 hours of their week.

Family caregivers spend 26% of their income on providing care if they’re white; up to 47% if they’re people of color.

40% of family caregivers have to leave their jobs to provide care.

The costs of caring are depleting their loved ones’ savings and their own.

1 in 6 non-caregivers expect to become caregivers within 2 years.

The Missing Middle

Wealthy people can afford to cover long term care expenses as they age. Government-funded programs provide long term care to people near the poverty level. What if you're in between?

What if income and assets are over the Medicaid limit?

Your state Medicaid program may pay some family caregivers to provide care, but only after the person you care for spends down almost all of their income and assets on healthcare.

What if you're caring for your spouse?

Most Medicaid waivers and some VA programs that pay family caregivers don't pay spouses to provide the covered care.

What if you can't take advantage of tax credits?

Most caregiver tax credits require you to claim the person you care for as a dependent. So they must have a gross income of no more than $4,700. And in order to claim a tax credit, you must have taxable income.

RubyWell is building financial solutions for family caregivers in the Missing Middle.

Our mission hits close to home

At RubyWell, caregiving isn’t just a mission — it’s a shared experience. Many of our team members have personally cared for aging loved ones, navigating the emotional, financial, and logistical challenges that come with it. We understand caregiving from different angles because we’ve lived it ourselves.

Our collective experience fuels our passion to support family caregivers with empathy and practical solutions. We’re here to help you navigate the complexities of caregiving, so you can focus on what matters most: caring for your loved ones.

Your data is safe with RubyWell

We’re committed to maintaining the highest standards of security and data protection. As part of this commitment, RubyWell complies with HIPAA regulations and SOC 2 certification.